Kayla

about

creative and charismatic marketer

My passion for storytelling has fueled high-performing marketing campaigns ​throughout my career. I am a brand marketer that turns data into captivating ​narratives. With a deep understanding of audience needs, I create campaigns that ​hit the mark. I love collaborating with others to develop creative solutions. Whether ​I am crafting viral content or optimizing ad campaigns, I connect with audiences in ​a meaningful way. Let's chat about how I can bring that same energy to your ​company!

Home: California’s State Capital

Something I am Proud of: my two beautiful daughters

Hobbies: Reading, crafting, watching TikToks

Hidden Talent: I grew up bowling. My highest score is 275 (out of 300)

Favorite Drink: Coffee. Coffee. Coffee.

Favorite TV Show: Friends, The Office, Gilmore Girls, NCIS Reruns

Favorite Quote: “I’ve learned that people will forget what you said, people will forget ​what you did, but people will never forget how you made them feel.” - Maya Angelou

Experience

Marketing

Marketing

A successful marketing and advertising strategy begins with a deep ​understanding of the marketplace. I excel at synthesizing market research, ​identifying target audiences, and developing cohesive campaigns that resonate ​with consumers. My experience spans various industries, including legal, ​casinos, furniture, healthcare, real estate and more. I understand that each ​brand has a unique vision that must be highlighted to elevate the brand and ​strengthen its relationship with consumers.

One example of my marketing expertise is a custom campaign I developed for a ​real estate client. After assessing the client's needs, I collaborated across ​departments to create a tailored video advertising opportunity. I managed the ​creation of all materials, conducted thorough category research, proactively ​identified additional potential clients, and presented the campaign opportunity ​to the client and local sellers. This initiative led to increased engagement, ​additional revenue, and the successful sale of a multimillion-dollar property for ​the real estate client. The post-campaign report I prepared provided leadership ​with strategic recommendations for future growth and revenue opportunities.

I am skilled at analyzing complex data to drive strategic decision-​making. My previous experience has provided me with ability to ​strategically collect, interpret and present data. People desire ​proof that the story you are telling (or selling them) is true. I use ​data to do exactly that.

My approach to data is strategic and meticulous. I focus on the ​details while keeping the bigger picture in mind, ensuring that ​the final recommendation is comprehensive and aligned with the ​client’s marketing strategy and overall brand. I have experience ​with tools like Looker, Tableau, and Microsoft Excel where I ​gather, interpret, and visualize data. Whether I am optimizing a ​marketing campaign, identifying new opportunities, or enhancing ​customer experiences, I rely on data analysis to guide my actions ​and to prove we hit our KPIs.

Sample data analysis visualizations

I have developed and executed comprehensive social media ​campaigns to boost brand awareness and audience engagement. I ​have the proven ability to manage and grow social media platforms, ​increasing follower count and overall interaction. My experience ​includes creating branding campaigns from start to finish across ​platforms like Facebook, Instagram, TikTok and Twitter/X (it will ​always be Twitter to me).

As a leader, I am committed to cultivating a culture of growth and development. I have a ​proven track record of training, leading, and developing a team. This dedication is reflected in ​my perfect scores on employee net promoter (eNPS) metrics, particularly in areas like “my ​manager gives me feedback that helps me improve my performance” and “my manager ​demonstrates commitment to my career development.” Building trust and leading with ​empathy are central to my leadership style.

I have facilitated growth and development workshops for my direct reports and fellow ​managers. Example workshop topics include active listening, strategic communication, and ​change management.

By emphasizing development, I create an environment where everyone is continually ​improving. I am passionate about providing guidance, sharing knowledge, and offering ​constructive feedback, all with the goal of enhancing growth and development within the team.

Growth and Development Sample Training

Let’s work together!

I am eager and excited to embark on the next chapter of my career.

Contact: yokoyama.kayla@gmail.com